Consumer behaviour Essay Example | Topics and Well Written Essays - 1250 words

Consumer behaviour - Essay ExampleElectric Bike An voltaic motorcycle or a scooter is an enhanced form of conventional bike that is operated by a battery. fit in to Graham and McGowan, (2008), galvanizing bikes were first developed in Switzerland in 1980. These bikes mapping rechargeable batteries with the capability of converting galvanizing energy into mechanical energy. They use direct drive or geared motor units. Electric equip bicycles vary in cost and complexity. The key consideration associated with the acquiring of electric bikes is the range. This range is affected by factors such as battery capacity, motor efficiency, aerodynamics, weight of the bike and the rider (Lamy, 2001). Advantages of the Electric Bikes Jamerson and Benjamin (2009) allege that electric bikes are associated with many benefits as compared to conventional bikes or motors vehicles. They are effective for mountain rise compared to conventional bikes because less energy and effort is required whe n riding them. Electric bikes are safer to use on rugged terrains or steep road junctions compared to cars. The running cost of electric bikes is deplorableer compared to that of cars. Frequent use of the electric bikes enhances physical fitness. They vehemently promote green technology compared to motor vehicles or cars owing to the low energy consumption of the batteries. Their use reduces environmental pollution as it does not involve burning of fossil fuels like the case with vehicles. However, Jamerson and Benjamin (2004) warn that although these bikes reduce air pollution, some of their aspects such as presidential term of worn out batteries pollute the environment. Hypothesis The consumer perception of the electric bikes is favourable. This is because it is technological enhanced compared to conventional bikes and associated with numerous benefits compared to motor vehicles or motor bikes. Aim The aim of the study is to identify the perception of the consumers towards the purchase of electric bikes. Objectives of the Study 1. To know the perception of the consumers toward electric bikes 2. To identify the awareness level of consumers on electric bikes 3. To envision the factors that influence consumer choice when buying 4. To get a line out other factors that affect the buying decisions of electric bikes 5. To find out the post purchase experiences and benefits of the electric bike to the costumer Some of the questions that lead be include to gain insight on the proposed study include 1. Are you informed about electric bikes? 2. How did you dumbfound aware of electric bikes? 3. How many members of your family are eligible for riding electric bikes? 4. Which features would you consider when buying an electric bike? among others Statement of the Problem Although the electric bikes have been on sale in the UK for some time, approximately people still prefer to use conventional bikes as compared to electric bikes (Drane et al., 2009). The research y earns to explore adept of the factors that could be preventing customers from buying electric bikes. Sample The sample size will be 200 respondents. lot Area The study will focus on the atomic number 74 End and East End districts of London. half of the respondents will be outsourced from the West End region of London city while the rest will emanate from the East End district. This will enhance balance in terms of economic disparities i.e. the West End is characterised by the